Friday, December 26, 2014

South African Union Advertisement Rejected

Solidarity Union of South Africa has a primary function to protect members in the work environment and help negotiate labor disputes. Solidarity is a union that strives to protect members irrespective of race, age, and gender.

The Solidarity Union recently approached the Digital Satellite Television (DSTV) Company to televise an advert on behalf of the union. Twice this year the advertisement was rejected and not broadcast.

DSTV was launched in 1995 and remains a popular television choice for most South Africans. The extensive coverage and channel selection makes DSTV the firm favorite for home entertainment.
A video clip hosted by Dr. Dirk Hermann tells the story of trying to screen the Solidarity Union advert and declared that DSTV gave no reason why it was disallowed. The advertisement is part of the video and Dr. Hermann has taken to social media to broadcast this short advertisement. Dr. Hermann asks that the public should use their own discretion and reach a conclusion about the ad.

Although the advertisement is in the Afrikaans language, the message is the primary objective of the union to look after its members. Several friends and family members have watched the advertisement and all reach the same conclusion that the entire cast was white and perhaps this is the reason for not viewing on national television.



Read more about the Solidarity Union on this link -
To connect with Dr. Dirk Hermann – use this Facebook link -




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